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Marketing is critical for professional home services companies to help attract, engage, and convert customers.
Having the proper marketing strategies can help build a sustainable and successful business long-term. Branding, search engine optimization, pay per click, website design, social media management, and lead generation and management are just a few examples of ways Junction can help home services companies grow a successful business.
In the majority of home services verticals, over 55% of consumers run a search before scheduling an appointment. Optimizing your website to make it easy for potential customers to find you is essential considering how many people look to the internet to find services for their home. Having keywords that pertain to the service areas you cover help make it more likely that you will reach potential customers. Pay per click advertising is also a great way to get to the top of search results for potential customers.
Making your website mobile friendly, easy to navigate, and appealing ensures that the customer can easily contact you from your website and not get frustrated navigating the site. Publishing content on your website such as blogs that are relevant to your industry can help with engagement and credibility as well.
Maximizing your lead generation and management makes it easier for consumers to communicate with your sales team and for your team to jump on leads quicker. In today’s digital environment, customers expect speedy replies from companies and could choose your competitor over you if a reply is not sent fast enough. Call tracking is an example of lead management and analytics data that gives your company the ability to track and manage your leads in a simple and effective way so no potential customers get lost.
Posting consistent content to engage and educate consumers is a great way to utilize your social media platforms to generate sales. Social media marketing can help build a personality for your business, showcase your work, and educate customers on your industry which are all ways to increase engagement and reach.
Junction develops strategies designed to meet the goals and objectives of the clients we serve. From customer engagement to working with home services companies, we deliver a customized and valuable approach to achieving these goals. See the results:
Learn more about our comprehensive marketing solutions to elevate professional services companies, from HVAC and plumbing to home renovation and design.