SERVICES PROVIDED
Branding
Website Development
Digital Marketing Ads & Ad Management
Social Media Content
Lead Generation
Ongoing Marketing Maintenance
The Homestead
at Milton:
Junction took on the challenge to uniquely brand this community, engage with target buyers and agents, and drive revenue for our clients.
A brand execution that not only defines The Homestead at Milton as luxurious and exclusive but also personifies a lifestyle to be lived in this once in a generation community.
A collaboration between a visionary developer, a luxury custom home builder, and an award-winning architect, The Homestead at Milton is one of the most sought after and high profile communities North of Atlanta with just 30 homesites starting at $1 Million, and custom homes starting at $3.5 Million.
Our Approach
Vision Development Partners reimagined an old golf course as an exclusive opportunity for 30 homesites, with breathtaking views. The Homestead at Milton represents the place where land and home meet. This brand is deeply rooted in the notion that this land could be transformed into a once in a lifetime community.
With this brand philosophy in mind, Junction set out to help The Homestead at Milton execute an online presence and comprehensive digital marketing strategy that successfully delivered brand visibility, engagement, and lead generation.
Website Design
Junction created low-fidelity wireframes to depict the overall functional flow of each unique page template before adding in the design elements to bring this brand to life. We created a website that moved a user through an experience following the
best practice for user experience, content, and digital assets. The user experience balanced the need to engage users with unique content and clear calls to action to increase engagement and lead generation.
Since the launch of the website in May 2021, more than 20,000 users have visited the website which has led to more than 200 qualified leads.
Imagine, Design, and Build a Custom Homestead
In The Homestead at Milton’s private, gated community, you can design and build a luxurious homestead starting at $3.5 million. This exclusive neighborhood will feature spacious lots ranging from 3 to 10 acres to allow for homes 5,000 square feet and larger. With the help of The Homestead’s award-winning design team, STEPHEN FULLER, and Atlanta’s top custom home builder, Loudermilk Homes, we can effortlessly bring your dream home to life.
Schedule a property tour of The Homestead at Milton today!
Digital Marketing Strategy
With a well-positioned brand and experiential website, Junction focused on developing the right digital marketing solutions to increase brand awareness, engage with qualified buyers, and sell land priced at more than $1 Million. With a goal to target
individuals with more than $8.5 Million in assets who were also looking to build a new home starting at $3.5 Million, we had to identify the right formula for digital marketing.
All great strategies deliver results and this was no exception. Junction successfully garnered more than 1 Million Impressions in 6-months, drove more than 20,000 users to the website, and produced over 200 qualified leads. As a result, over 30% of the available lots are under contract or sold.
1,000,000
Homestead at milton awards
Obie Awards 2022 | Gold Winner for Best Website Community
Obie Awards 2022 | Gold Winner for Best Marketing Campaign Over $10,000
Obie Awards 2022 | Silver Winner for Best Social Media Application
Thank you for all the great work that you do! As always you all are right on the mark!
Let’s Chat
We’d love to hear about your brand and goals for reaching target audiences. Whether you are a developer, builder, architect, or real estate agent. We are experts with a proven track record of engaging hard to reach audiences and driving revenues for our clients.
COPYRIGHT 2022, JUNCTION CREATIVE SOLUTIONS. ALL RIGHTS RESERVED.