Image credit: paulaphoto / Shutterstock.com According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing...Read More

We are well aware of the power of social networks to effectively disseminate a brand message and create real, mutually-beneficial relationships between consumers and brands. But there are two sides to the coin – a great deal of the content brands perceive as engaging to audiences falls short of expectations when the metrics on conversions...Read More

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In...Read More

Annual “Best Places to Work” and “Happiest Employees” lists such as those found in publications like Forbes, Fortune Magazine, and more have taught us that keeping employees proud and satisfied can have extremely beneficial effects on a business. A sense of pride stemming from feeling appreciated in a company has been frequently cited as leading...Read More

Mobile gaming has certainly gained traction with users since Tetris became the first game to go mobile in 1994. Mobile games are now fully integrated with social platforms, driving unprecedented user engagement. Global revenue from mobile gaming grew from $2.6 billion in 2005 to $5.8 billion in 2008. Assuming the same rate of growth, the...Read More

Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media. Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals.  The breadth of the network is usually based on geographic location.  No matter how...Read More