Increased attention to a brand advocacy strategy will increase brand visibility, reach, engagement, and a marketer’s customer base.Read More

Great brands are built over a long period of time and require a clear strategy, dedication to a mission, and consistent implementation.Read More

Experiential design, thoughtful layouts, and quality user experience are just a few ingredients for a successful website that will engage and retain your users.Read More

Like most of today’s newest technologies, Global Positioning System (GPS) and the broader Global Navigation Satellite System (GNSS) are essential systems that impact our lives every day, but few of us fully understand what they are. Most of us are content to just reap the benefits of these seemingly magical satellite technologies and rarely think...Read More

Image credit: REDPIXEL.PL / Shutterstock.com The results of a recent survey by Tyton Media is stressing the importance of website designin how customers perceive a brand. The survey indicated that 48 percent of people name website design as the biggest indicator of a company’s credibility. Website users are more likely to trust, remember, andconnect with the […]Read More

Image credit: mtkang / Shutterstock.com In the beginning, that time when the internet was this shiny new thing whose intention was often misunderstood and which was capable of disrupting accepted norms in conducting business and social interactions, website design focused mostly on the technology and all the gee-whiz things a talented techy could command new...Read More

Now that you have a well designed and developed website, it is time to turn it on and ready your organization for a deluge of new business. If you are like most newcomers to the digital marketplace, you’re a little uncertain as to why the billions of online consumers in the vast cyber community are...Read More

Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared...Read More

Internet access from mobile devices now represents 63 percent of all traffic in the United States. Mobile now has more total page views than desktop. If your company has not adequately modified your website to function consistently across multiple sized device screens, the time to do so is now.  In 2019, mobile advertising will represent...Read More

As with many aspects of marketing, effective website development is a combination of technology and creative design. Conversion, the point where a user becomes a paying customer, requires attention to not only the technology but also a combination of creative design attributes that guide a user to making a purchasing decision. Human behavioral studies have...Read More