How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was...Read More

Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In...Read More

As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that...Read More

Any entrepreneur will agree that passion is an essential ingredient for success. Winemakers are particularly passionate about the art of making wine.  The process of marketing and selling the product can be just as laborious. Fortunately for vintners, the 21st century has given them powerful tools to reach customers effectively. Technology coupled with the Internet...Read More

Junction Creative Solutions (Junction), an Atlanta-based strategy firm, add another member to its expanding team.  Joshua M. Ardizzoni joins the Junction team as Marketing Coordinator responsible for driving brand awareness and visibility in the marketplace. “Junction advises clients on the importance of being consistent in marketing efforts and I’m excited that our firm can actually...Read More