Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content.  It introduces substantial and pervasive changes...Read More

Social media has arguably been the single largest trend in marketing over the course of the past few years. As more and more businesses shift their strategies and increase marketing spend on these social platforms, it is becoming harder to make a brand message stand out. Social is unique in that marketing to these networks...Read More

Years after the internet gave birth to ‘viral’ marketing, the industry is experiencing the early stages of a cultural shift: the use of memes to push commercial interests. Memes, ideas or behaviors that spread from person to person in a social environment, are now being communicated mostly through the media and the internet.  The impact...Read More

The 21st century has brought the world to the fingertips of consumers. Blazing internet speeds, ultra-capable and portable computers and devices, and an increasingly demanding population has ushered in an era of amenities unlike any the developed world has ever experienced. Today’s end users live in a culture of convenience, and they insist upon products...Read More

I remember that fateful morning of September 11, 2011 when two planes had hit the World Trade Center. I was at work.  One of my co-workers was listening to the radio. Instantly, we were intently focused on the silver box (yes, the radio) because the office didn’t have a TV.  We listened to the news unfold...Read More

Suzhou, the second city on our tour, is considered one of the best tourist cities in China.  Aside from cultural and historical relevance, Suzhou’s economic development recorded the highest rate of growth since 2003.  We visited the Suzhou Industrial Park which is an important cooperative between the Chinese and Singaporean governments which is responsible for...Read More