We have all heard the stories of rags to riches success in business. The tales always seem to have some commonality in the story-line; started in the garage, by a starving but determined character; while waiting tables or digging ditches to make ends meet. The result, of many hours, months and even years of hard...Read More

In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal...Read More

Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of content curation upon its users to create a distinctly visual focus, differentiating the experience from other social networks....Read More

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying...Read More

As Facebook reports its user base has reached 901 million users and acquires Instagram for a staggering $1 billion, industry analysts continue to debate the existence of what is being deemed the “social media bubble.” Some argue that social media is a sign of a burgeoning online community that fuels the economy. Skeptics speculate that...Read More

Well, Dennis Crowley, CEO of Foursquare (a mobile check-in service), is on the venture circuit traveling to the Silicon Valley and Boston. Foursquare is poised to reach more than 1 milllion users faster than Twitter. With the recent news of tool designed to provide real-time data to businesses, Mark Zuckerberg beware. What does this mean? It could...Read More