For those that can remember the birth and adolescence of the internet and a number of social media platforms that made digital communication history, you will recall that the opportunity to digitally connect to anyone, anywhere, anytime was free. Really, it was free, as at no cost. It was really amazing that a society built...Read More

The practice of collecting and selling consumer data that tracks buying behaviors and monitors physical movements of every internet user is causing serious concern and consternation among the virtually connected. Effective digital marketing techniques depend greatly on understanding and utilizing the vast amount of data generated by social media users and the platforms that collect,...Read More

The revolutionary gravitation to social media has been ongoing for nearly two decades. In 2020, the world’s population used social media platforms for commerce, news, and personal connections and interactions every day. More than 4.2 billion people are active across multiple platforms, each spending an average of 2 hours and 25 minutes per day on...Read More

Perhaps the greatest challenge for data collectors and marketers in the coming year will be complying with the regulations concerning the collection and use of consumer data. After years of mega-breaches of internet websites, consumers have awakened to the amount of private information that was collected and distributed without knowledge. In the first six months...Read More

The newest contender in the social media app scene has been getting significant notice among established players in the field. TikTok is sweeping the internet with its user-made, 15-second short videos, capturing a mostly young audience, the majority of which are between the ages of 13 and 24. With a reported one billion active users...Read More

Many commonly used and universally experienced phrases are being used to describe the newest app phenom. Regardless of the language, except for some permitted alterations due to translation, sayings like: “being in the right place at the right time”; “for those who persist long enough good things will come”; ”build something better and the world...Read More

Image Credit: Jacob Lund / Shutterstock.com Influencer marketing continues to make good on last year’s predictions of continued growth from a diverse array of brands. Led by fashion and beauty aids, eMarketer’s 2019 Report indicated that 48 percent of brands used or planned to use influencer marketing in 2019. As many as 88 percent of...Read More

Image Credit: pathdoc / Shutterstock.com The closing months of a year are good for many things; sharing the joys and blessings of time spent with family and friends; practicing one’s faithful holidays; listing the personal accomplishments of a year soon to be past; listening to your favorite music from days gone by, reflecting on the...Read More

It was a period in history that would produce lasting changes in American society. The beginning and end of the race to the moon, social and political upheaval that would redefine long established cultural norms, a divisive, unpopular war and the coming of a great and historic period of economic revival. Much of what was...Read More

Image Credit: diy13 / Shutterstock.com In a world where radical terrorists threaten life and individual liberties daily, rogue states launch destructive attacks against another country’s oil production capabilities, and political parties wage one character assassination after another, a new battle emerges and rages across the fast food landscape in America. Just as we were remembering...Read More