Content marketing is revolutionizing the way brands connect with customers through two-way conversations in social media channels.Read More

As we begin a new decade, it is a good time to not only reflect upon the past but a time to look forward and review the aspects of your business that have contributed to the company’s success to date. Not all things are forever; in fact very few things once created are immune to...Read More

Image Credit: janews / Shutterstock.com It wasn’t that long ago when it was widely thought that marketing and advertising among medical services providers was unsavory and unprofessional. There was a sense that providing healthcare services was almost altruistic and that patients should be thankful for those who were present to accommodate their medical needs. Patients...Read More

Image credit NicoElNino / Shutterstock.com According to Gartner’s ”CMO Spend Survey 2018-2019,” Chief Marketing Officers(CMOs) are moving to spend more on technology in 2019 than on staffing. Marketing technology (martech) this coming year will experience a seven percent increase over 2018 with staff costs declining from 27 percent to 23 percent. The moveaway from human...Read More

Image credit: paulaphoto / Shutterstock.com According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing...Read More

The demands of running a business can sometimes be difficult for even the most experienced professionals. Whether at the start-up phase of a new venture or at some point during the life cycle of an existing business, demands often lead to an owner bringing on a partner.  Partnerships  can provide additional capital to improve operational...Read More

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First...Read More

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...Read More

As businesses move forward in the new year, they are facing an environment that is fraught with change, significant economic uncertainty, and a vast array of new technologies in communications and marketing; a continually fragmented marketing economy.  It shouldn’t be surprising that marketers and their agencies are about to experience fundamental changes in their relationship.  Traditional time-tested...Read More

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are...Read More