Image credit: REDPIXEL.PL/Shutterstock.com By now it has to be obvious to all in the universe the impact that technology can have on the accepted norms of consumer behavior in the marketplace. With the arrival of motorized transportation in past centuries, the established method of delivery of products to consumers evolved from livery; the use of...Read More

Steve Allen once told his audience the he expected The Tonight Show to last forever. He made his comment as the first host of The Tonight Show, which he debuted on national television on September, 27, 1954. Born from a popular local program on the NBC Affiliate, WNBT in New York City, the now famous...Read More

It has always been exhilarating to watch and admire beautiful people in their everyday lives. It’s no surprise that a lot of the reality show characters are trendsetters and everything they do, wear and say becomes intriguing. Their lives appear to be more interesting than ours and even that of our greater community. The truth...Read More

It appears that in an effort to discover success in a made for television series, producers, writers and TV moguls of three major entertainment networks are reaching into the past and the vast library of fairytale literature to find another answer to capturing viewer ratings, an absolute fundamental in a networks ability to establish profitable...Read More

Since television burst onto the scene in the 1950’s, the than little understood medium was destined to revolutionize marketing and advertising.  As more and more families add television to their homes, marketing and advertising opportunities exploded. The new medium launched an era of visual messaging and abbreviated presentation featuring catchy phrases and snappy tunes to...Read More

We’re beginning to hear of a new phase in the electronic video universe, “Zero-TV” households.  It may sound familiar, like the new lower calorie sodas or sport drinks which tout less calories, sweeteners and sugar, and while there is a great deal of difference in their meanings, the effect on the television viewing public may...Read More

Pop star Beyoncé caused a bit of a stir when she was alleged to have lip synched ‘The Star Spangled Banner’ at the Presidential Inauguration ceremonies on Monday, January 21. Just 13 days later, she found herself on one of the world’s biggest stages at the Pepsi Super Bowl XLVII Halftime Show, making a resonating...Read More

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013...Read More

This week’s news of Dick Clark’s passing elicited great sadness. Clark was an impressive figure who was greatly admired and respected; over the course of a long and fruitful career, he worked to create a brand that today carries significant weight for members of multiple generations. His many television and radio programs were influential and...Read More

Halfway through the current television season, audiences across the country are beginning to see the news of series cancellations and renewals pouring in. It seems like every year, dozens of shows on the major networks are advertised, hyped, and debuted only to be swept off the airwaves within a few weeks or at most after...Read More