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best video conferencing software in 2021
As the totality of events of 2020 is chronicled and shelved to history, few participants living through the year of the COVID-19 pandemic will speak of positive experiences or focus on winners and silver linings. Most will recount experiences of the significant losses, financial and personal, suffered during the overwhelming disruptions to basic human maneuvering....
digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
social-media-big-tech
Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...
Image Credit: 13_Phunkod / Shutterstock.com Well, here we are again. Each year regardless of the particular discipline, organization leaders reflect upon the past year’s experiences to plan and predict future endeavors. For those of us who practice the art and science of marketing, the best thing we can say about 2020 is that we made...
Nearly 50 years ago, StayWell Health Center (StayWell) began to serve the residents of the greater Waterbury, CT area. Founded as a non-profit federally qualified health center, StayWell has focused on providing the area’s healthcare needs with a broad range of medical services including; Women’s Health, Adult Medicine, Pediatrics, Mental Health, Substance Abuse, Geriatrics, Specialty...
Image Credit: Alexander Raths / Shutterstock.com “Thanksgiving was never meant to be shut up in a single day,” says author Robert Caspar Lintner. And while assigning expressions of thanks may indeed be the reality in many social circles, it would appear that the admirable trait still permeates though the great multitudes of conversations, even if...
Image Credit: Konstantin Chagin / Shutterstock.com Website Content Accessibility Guidelines (WCAG) is a set of standards for online and mobile content developed by technology and accessibility experts to fully address consumers with accessibility issues. Repeated court rulings have extended the Americans with Disabilities Act of 1990 (ADA) to not only cover a business’s physical locations...
Image Credit: fizkes / Shutterstock.com The impact of technology on our lives needs little mention. The effects are immediate and undeniable throughout the workings of society. Everything from basic communications with family, friends and associates to the marketing of every need, want and desire is omnipresent every day. It is difficult to imagine any process...
Image Credit: Monkey Business images / Shutterstock.com Since the very first YouTube video was uploaded in 2005, the digital video medium has revolutionized communications and spawned a new frontier for marketers to make important and focused connections with consumers. Today, nearly 300 hours of video is posted on YouTube every minute. Nearly 5 billion videos...
Connected packaging is nothing new. For decades manufacturers have packaged their various products with identifier markings on each container label to interact with scanners and readers. Bar codes have had a significant impact on manufacturing and distribution processes, generating handling efficiencies and product tracking from creation to the sale to the end user. Bar coding...
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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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