Once identified as “institutional marketing”, today the practice is more commonly referred to as promoting or elevating a brand image. The strategy is not focused on just strengthening the products or services offered by a marketer, but stresses the social and cultural values of the organization itself.Read More

Some of the most well-established companies are realizing the need to develop a new strategic approach to sustainability as consumers change purchase preferences based on products’ social or environmental impact at nearly six times faster than others.Read More

Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...Read More

VLS Recovery Services, a leader in Waste Management, Railcar Cleaning, and Marine Services, unveils a brand redesign to better communicate its value and impact to the companies and communities it serves. VLS, founded in 2007, started with only 3 facilities.  Today, the company operates 13 facilities across the Southeast and Southwest. Recognized for its commitment...Read More

Rawpixel.com/Shutterstock.com Once the relatively sole purview of magazines, cable TV and book of the month clubs, subscription business models are now popping up all over. Software, once purchased and installed on one computer at a time and repurchased when a new version became available, is quickly being replaced by monthly subscriptions. Ownership of the product...Read More

Image credit: Lightspring/Shutterstock.com Niche markets are quickly becoming popular opportunities for small to mid-sized companies looking to survive among large businesses. Specialized markets are not new. They have always had a place in the larger and broad-based markets that volume business models have historically been willing to overlook. Often considered too small to generate the...Read More

Perhaps one of the most used but underutilized terms in business is strategy. Add to the word planning, and the phrase tops the chart of importance in business success. It seems so simple and is unarguably a truly great example of common sense. Knowing where you want to go, mapping out a route and preparing...Read More

As we approach the year-end, tradition demands that business leaders begin to focus on the trends in the economy and set-forth economic predictions for the coming year and propose strategies to enable businesses to respond effectively to those proposed challenges. While many of the “the sky is falling” predictions may be overstated, the accepted consensus...Read More

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN.   Saffire Vapor founder and CEO...Read More

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally...Read More