Each September the sport of football appears as certain as the sun rises each day from the East. From the smallest members of Midget Football League, to Friday nights under the lights at the local high school to college campuses all across America, the sport and business of American football pulls in millions of spectators...Read More

We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...Read More

The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...Read More

Image Credit: Master1305 / Shutterstock.com The Big Game, as it is often referred to by fans, is over and the victors are finally getting their big parade through the streets of Kansas City. Sports analysts are practicing their craft, picking apart every play and offering up expert, play by play evaluations as to why and...Read More

This year’s mega game was the least watched Super Bowl matchup in 11 years and is ranked as the lowest rated in 16 years. CBS says the broadcast averaged 98.2 million viewers and a 41.1 household rating, almost as exciting as the activity playing out on the field. Even the halftime entertainment failed to excite the dulling malaise...Read More

The Trifecta of sporting events sponsorship only comes along every four years. With the 2018 Winter Olympics barely closed, the craziness of March Madness looms just around the corner as eager, but cautious, mega brands are contemplating an advertising strategy. The stratospheric costs to play the advertising game at this year’s Super Bowl had even...Read More

At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...Read More

Pop star Beyoncé caused a bit of a stir when she was alleged to have lip synched ‘The Star Spangled Banner’ at the Presidential Inauguration ceremonies on Monday, January 21. Just 13 days later, she found herself on one of the world’s biggest stages at the Pepsi Super Bowl XLVII Halftime Show, making a resonating...Read More

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on...Read More

It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its...Read More