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super bowl broadcast
Super Bowl LV viewership drops to lowest levels since 2007
We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...
Sunday night’s Super Bowl XLVI matchup between the New York Giants and New England Patriots broke the record for the largest television audience for the third consecutive year. With an average of 111.3 million viewers, it edged out last year’s broadcast and became just the fourth such program to break the 100 million mark. For...
The television broadcast of the Super Bowl is a spectacle that drastically outshines all other event programming in the year. For advertisers, the opportunity is unparalleled. Millions upon millions gather together in living rooms and bars not just to watch the game, but also to take in the new and creative commercials that are part...

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