For advertisers and marketers, the national gridiron championship commands a premium price for advertisers in an attempt to elevate a brand’s image in a very crowded arena of competitors.Read More

After three years of level ad performances, Super Bowl LVI is set to be held on February 13, 2022, at SoFi Stadium in Inglewood, CA.Read More

Each September the sport of football appears as certain as the sun rises each day from the East. From the smallest members of Midget Football League, to Friday nights under the lights at the local high school to college campuses all across America, the sport and business of American football pulls in millions of spectators...Read More

Image Credit: Master1305 / Shutterstock.com The Big Game, as it is often referred to by fans, is over and the victors are finally getting their big parade through the streets of Kansas City. Sports analysts are practicing their craft, picking apart every play and offering up expert, play by play evaluations as to why and...Read More

At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...Read More

With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious...Read More

Ask a stranger on the street to name the CEO of a prominent Fortune 100 company. Then ask them who plays quarterback for the New England Patriots on Sundays. The positions are fundamentally similar; both are qualified individuals chosen to lead an organization to success, yet you are likely to receive a puzzled look for...Read More

On Sunday evening, the red carpet will be rolled out for Hollywood’s biggest and brightest stars, as it is each year at the mother of all entertainment industry events, the Academy Awards. Following the ad world’s largest spectacle, the Super Bowl, the awards show is a prime opportunity for advertisers to carry over momentum with...Read More