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Don’t be Foolish About Your April Fool’s Day Campaign
Some cultural observances common to specific societies can often need explaining to those foreign to a particular country. Just try and explain the ritual of “Trick or Treat” or “Groundhog Day” to a visitor from Europe or Asia. Even the simplest of explanations can receive stares of disbelief. But every April 1st brings a day...
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email marketing strategies 2021 best practices
Image Credit: 13_Phunkod / Shutterstock.com As the internet exploded upon the scene a couple of decades ago and millions of users let the world know who and where they were on the web, the whole of commerce initiated promotional campaigns utilizing emails. Much like direct mail marketing surged after the first street address was published,...
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Nearly 50 years ago, StayWell Health Center (StayWell) began to serve the residents of the greater Waterbury, CT area. Founded as a non-profit federally qualified health center, StayWell has focused on providing the area’s healthcare needs with a broad range of medical services including; Women’s Health, Adult Medicine, Pediatrics, Mental Health, Substance Abuse, Geriatrics, Specialty...
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Image Credit: G-Stock Studio / Shutterstock.com Every year at the close of the summer vacation season, millions of students are preparing to head off to a new academic year at colleges all across the country. Whether college bound or back to high school, total combined shopping expenditures for 2019 is expected to top $80.7 billion....
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Image credit Elnur / Shutterstock.com A recent Federal Reserve forecast for 2019 proposes that the U.S. Economy will grow 2.5 percent in the coming year and inflation will be checked at 2 percent. Such a prediction only a few years ago would have been thought to be the ranting of an overly optimistic and controversial...
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It is hard to believe but the vacation is about over for millions of school aged youth. With many school districts opting to open schools in mid-August, the second largest shopping season of the year is in full swing. Second only to the Christmas holiday, the back-to-school shopping season accounts for more than $72.5 billion...
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With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence.  In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. ...
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In a span of just over a quarter of a century, the internet has drastically changed the landscape of the retail economy as online shopping has grown from basic ‘electronic malls’ to the preferred purchase path for millions of people worldwide. Now, the limits of what eCommerce might ultimately become are being pushed even further....
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It has been said over and over again; as technology progresses, it is changing the game, fueling the kind of new innovations that are currently driving the market. The assertion that technology has lifted entrepreneurship, startups, and new businesses of all sizes to new heights is mostly true, but an oft-forgotten but highly crucial aspect...
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Junction Executive Director of Business Development & Partnerships Mark Cropp recently joined Sherry Heyl, CEO of Concept Hub Inc. and Julie Squires, CEO of Softscribe Inc. as featured speakers on a panel of experts leading a conversation on launching new brands. The event, part of the Empower Concepts series, held at The Work Spot in Duluth, GA, attracted business...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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