Participation marketing stands out from traditional marketing approaches by encouraging active participation and interaction from consumers.Read More

Image Credit: REDPIXEL.PL / Shutterstock.com In the best of times, many believe that big business and entrepreneurs of all sizes are greedy, profit-driven meanies who exploit the masses and stockpile billions by taking advantage of unfair tax policies, favorable legislation, and economic inequality. The mantra is generational, usually trumpeted by those who are not willing...Read More

We all have them. Those things, both big and little, that just make our life a bit easier, more comfortable or maybe just a little more fun. They don’t have to be expensive but I’m sure many are. Some will fit nicely around the Christmas tree and some not quite or at all. If you...Read More

Image credit: stockyimages / Shutterstock.com In a blitz-paced technological marketplace going it alone, even for the most established company, is no longer a strategy for optimal success. Strategic alliances are gaining favor around the business world for both small and mega-sized companies who are finding that not all business solutions are born and reared in-house....Read More

Image credit: vjom / Shutterstock.com Raindrops on roses And whiskers on kittens Bright copper kettles and warm woolen mittens Brown paper packages tied up with strings These are a few of my favorite things….. Who can forget these famous lyrics from the landmark musical play and movie, “The Sound of Music.” Hard to imagine that...Read More

When Starbucks first appeared on the café scene in 1971, it seemed inconceivable that a simple cup of coffee could be morphed into more than just a couple of flavor variations; with or without cream and sugar, and two distinguished choices; regular or decaf. But Starbucks arrival came at a time when a new digital...Read More

Forbes posed an important question regarding the commonality among Merrill Lynch, AIG, Washington Mutual, Toyota, Starbucks, Dell, BP, Arthur Andersen and Lehman Brothers.  It appears that, according to Forbes, they became obsessed with aggressively growing revenue or minimizing costs that they destroyed substantial value in their businesses. A common theme among these companies is the...Read More

This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First...Read More

** From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. During the holiday season, we get to take a bit of a break from the fast pace of business and spend some time with the people that we care about most. The exchange of gifts is a...Read More

They are some of the most common complaints heard across America each and every year. “Christmas music? Already?!,” you might hear. Or, “Holiday Sales? It’s not even Thanksgiving yet!” In October, the National Retail Federation (NRF) said it expects holiday sales to rise 4.1% in 2012 to totals approaching $580 billion. Even in times where the...Read More