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digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
social-media-big-tech
Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...
Image Credit: NicoElNino / Shutterstock.com In its earliest origins, sustainable marketing strategies focused almost entirely on environmental issues. Doomsday in tone, content promoted brands’ sensitivity to fuel savings, green issues such as worldwide forest depletion, fossil fuel evils and broader concerns for global warming. The descriptive social content usually resonated from a “the sky is...
It is difficult to remember a time when or place in everyday life wasn’t impacted by the tools of the digital revolution, a time when a conversation with distant loved ones did not include vehicles like Facebook, Twitter or Email to name only a few. Those who adapted to social media as it grew and...
Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League,...
When Brian Cohen walked by Pinterest founder Ben Silbermann at a New York University business plan competition in 2009, he abruptly said four words to the young entrepreneur: “You have 30 seconds.  Today he says, “I still feel pretty bad about it,” reflecting on his cliched investor behavior. No matter – within 15 seconds he...
The Gramercy Institute recently sponsored a remarkable gathering of some of the top minds in financial services marketing at the “JFAM: Live! Financial Marketers’ Conference” on Friday, September 27, in New York City. Some of the brightest senior leaders at the world’s top financial and marketing brands contributed to the discussion on the overarching theme:...
The Gramercy Institute is pleased to announce a remarkable gathering of some of the top minds in financial services marketing at the “JFAM: Live! Financial Marketers’ Conference” on Friday, September 27, in New York City. Some of the brightest senior leaders at the world’s top financial and marketing brands will be contributing to the discussion...
This week, Junction Creative Solutions (Junction) CEO Julie Gareleck is slated to represent her firm at two important financial marketing industry events in New York City. The Journal of Financial Advertising and Marketing (JFAM) is presenting back-to-back days encouraging the top minds in strategic financial media to share best practices and promote thought leadership. First...
The history of Valentine’s Day, and the story of its patron saint, is shrouded in mystery and some controversy. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. While also celebrated...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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