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social responsibility
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The best content strategy is not static but evolves as social media users change perspectives, perceptions, and the formats they prefer. Personalized experiences, storytelling, and voice-search optimization should be an integral part of all content marketing strategies in 2022.
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The approach to measuring ESG performance has, until recently, been fragmented and often undefined and unmeasurable.
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Image Credit: Maderla / Shutterstock.com As our economy begins to reopen across the country, businesses are once again entering an unfamiliar marketplace. After adjusting marketing strategies to deal with the unprecedented economic halt, businesses must now shift priorities once more as they navigate a phased reopening of commerce. It’s a good thing that entrepreneurs are...
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Image Credit: Jacob Lund / Shutterstock.com The imposition of COVID-19 on the world’s population is having devastating effects on the health and well being of populations in more than 182 countries. With global economies placed in quarantine, the impact of the virus is being felt by everyone, not only those who have suffered the physical...
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Once it was enough just to be careful where you placed the company logo or how you stated an advertising message. It was fairly simple. Prudence dictated that the company’s persona should not appear in a publication or in a position where accompanying content would cast a negative light on the brand. Certain publications were...
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How one major retailer is botching a socially responsible message! Social responsibility is becoming an increasingly important aspect of marketing a business in America. Consumers are commanding that small and large business adopt practices that mirror their individual concerns on the impact of company’s operational activities on the environment and other social issues. To be...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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