Image Credit:  weedezign / Shutterstock.com A new contender has burst onto the social media app scene and is garnering some significant notice among the established players in the field. TikTok provides users the opportunity to generate creative and short videos. The vast majority of users are 13 to 24 years of age and those who...Read More

It is difficult to remember a time when or place in everyday life wasn’t impacted by the tools of the digital revolution, a time when a conversation with distant loved ones did not include vehicles like Facebook, Twitter or Email to name only a few. Those who adapted to social media as it grew and...Read More

Facebook, the social networking service launched in February 2004, by founder and creator Mark Zuckerberg and his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website’s membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League,...Read More

I have something really important to tell you about.  Do you have six seconds? It seems that the ever shrinking video and sound bite has now been reduced to a mere six seconds, so choose your words and images carefully if you want to impart a message to another through this media.  Vine, a mobile...Read More

After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz....Read More

A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile check-in apps hit the market, spurring the excitement for this technology. By allowing users to announce their presence at a restaurant, bar, or event venue...Read More

Two months after Facebook announced the acquisition of the mobile photo editing and sharing app Instagram for $1B in cash, the social media giant has become the favorite subject of scrutiny in the financial media. The 10-figure purchase was made in anticipation of an IPO on the NASDAQ; part of a feverish run up to...Read More

Infographics have become an increasingly prevalent trend, offering a snapshot of data relevant to consumer behaviors and consumption patterns. As social media platforms begin to peak with record breaking valuations, infographics help illustrate the data in way that marketers can digest. Marketers who have traditionally used gut instinct to determine marketing spend are now relying...Read More

Mobile gaming has certainly gained traction with users since Tetris became the first game to go mobile in 1994. Mobile games are now fully integrated with social platforms, driving unprecedented user engagement. Global revenue from mobile gaming grew from $2.6 billion in 2005 to $5.8 billion in 2008. Assuming the same rate of growth, the...Read More

We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.Read More