The debate over the marketability of women’s sports and female athletes, compared to male counterparts, has been a long-standing saga that appears to be ongoing and has produced little progress in the past. While male athletes have dominated the world of sponsorships for decades, an effort continues to make progress in closing the gap in...Read More

It wasn’t all that long ago that TikTok, the hottest social media app in the world, was predicted to be on the verge of being forced out of business in the United States. With more than 800 million followers, TikTok was suspected of sharing the personal information of its users with the Chinese government. November...Read More

From the very beginning of the modern marketing era, one constant factor in brand promotion and a marketer’s broader efforts to connect with consumers was the inability to accurately know, with any degree of certainty, the real impact marketing efforts had on a company’s success. Digital marketing’s ability to offer some expanded insights, based on...Read More

The end is coming! Looming behind sweeping regulatory actions, it’s promising to be a real digital advertising game-changer. To believe all the hype, the regulatory end to the use of third-party cookies has marketing professionals trying to fully understand the implications of the action to the future of identifying a brand’s customers and purchasing behaviors....Read More

For those that can remember the birth and adolescence of the internet and a number of social media platforms that made digital communication history, you will recall that the opportunity to digitally connect to anyone, anywhere, anytime was free. Really, it was free, as at no cost. It was really amazing that a society built...Read More

The 2020 Tokyo Summer Olympics was the first major, worldwide sporting event to become the victim of the COVID-19 pandemic. While the world’s producers are still assessing the damages of the virus on product distribution chains and the massive disruption of hospitality and transportation providers, the organizers of the Tokyo Games are struggling to keep...Read More

The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...Read More

After nearly fifteen months being cooped up due to the COVID-19 pandemic, the chicken war is beginning to heat up and the feathers are beginning to fly once again as several new combatants enter one of the most intense battles for capturing America’s title for the most favorite chicken sandwich. Back in 2019, Popeyes, a...Read More

Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...Read More

The practice of collecting and selling consumer data that tracks buying behaviors and monitors physical movements of every internet user is causing serious concern and consternation among the virtually connected. Effective digital marketing techniques depend greatly on understanding and utilizing the vast amount of data generated by social media users and the platforms that collect,...Read More