Inbound marketing using social media has become a very important element in a brand’s overall marketing strategy.Read More

Informal and personalized content that is original, conversational in tone, and authentic can elevate a brand to an informed, capable, and even expert status among a targeted audience.Read More

Getting any new business off the ground is an expensive proposition. Sometimes the best marketing ideas and campaigns are free or come about at little cost.Read More

Influencers are usually famous, well-known or personable social media champions who are paid by companies to pitch a brand's offerings.Read More

Preexisting marketing content used on other platforms needs to be customized to connect effectively with TikTok's audience.Read More

Jack Dorsey will remain on the board of directors at Twitter, but will focus his efforts going forward on running his newest vision, Block (formerly known as Square).Read More

Facebook is rebranding as Meta, the name of a virtual world where people work, play, learn, and connect.Read More

Can the consumer rely on an influencer to honestly disclose a financial relationship with a brand?Read More

The addition of Stories offers TikTok users a simpler and more comfortable method to start engaging with TikTok’s format.Read More

The practice of collecting and selling consumer data that tracks buying behaviors and monitors physical movements of every internet user is causing serious concern and consternation among the virtually connected. Effective digital marketing techniques depend greatly on understanding and utilizing the vast amount of data generated by social media users and the platforms that collect,...Read More