We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show...Read More

We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left to survive in defiance. Universally, very few of these campaigns are easily forgotten. Controversy can work in a positive light, going viral and spreading...Read More

Super Bowl ads have long since been an attraction for viewers.  Honda decided to share one of its major advertisements to the public early, much to the delight of many fans of a certain 1986 film. The ad, for the automaker’s small SUV, the CR-V, features actor Matthew Broderick as himself, recreating the infamous actions...Read More

Junction Creative Solutions (Junction), an Atlanta-based hybrid strategic firm founded in 2008, marks the end of 2011 by posting 300% growth, its second triple-digit-growth year in a row. This substantial increase is complemented by a host of new clients as well as an expansion of Junction’s services into several new verticals. New clients include AcuteCare...Read More

November touts “Best Places to Work” issues across many major media outlets. Most prominently, Fortune releases its list of 100 Best Companies to Work For, but numerous other outlets partake in the ritual of recognizing how essential happy employees can be to a company’s overall success.  Websites like Glassdoor.com, which presents a list generated by...Read More

The state of the advertising industry has received mixed reviews by the media. The New York Times reported from the annual conferences of the Association of National Advertisers (ANA) that speakers and audiences were worried about the ‘sluggish’ pace of the industry’s growth. Meanwhile, Goldman Sachs reports that online advertising will grow by 14% this...Read More

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. “What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago. “One day, the experience between the Internet and the User will become truly...Read More