Image Credit: Blue Planet Studio / Shutterstock.com To many, it seems that it is a really bad time to even ask the question: Is now (2021) a good time to start a new business? Bad economies come and go every decade or so, but worldwide pandemics come along about once every hundred years, at least...Read More

Image Credit: 13_Phunkod / Shutterstock.com Well, here we are again. Each year regardless of the particular discipline, organization leaders reflect upon the past year’s experiences to plan and predict future endeavors. For those of us who practice the art and science of marketing, the best thing we can say about 2020 is that we made...Read More

  Change is rarely received eagerly, and most times is met with procrastination and surrounded by more than an ample amount of fear and consternation. However, failure to embrace change in a dynamic business climate can lead to marketplace irrelevance. Small businesses are struggling to remake their operations to stake their place in a new...Read More

We are just more than two weeks removed from the impact of Hurricane Sandy, the ‘superstorm’ that devastated the northeast like a bad Halloween prank from Mother Nature. Sandy is, by some measures, the second most destructive storm in US history. It was a monumental storm with national impact and significant implications for businesses across...Read More