October is National Women’s Small Business Month, a time to highlight how women contribute to small business communities throughout the Nation.Read More

As the totality of events of 2020 is chronicled and shelved to history, few participants living through the year of the COVID-19 pandemic will speak of positive experiences or focus on winners and silver linings. Most will recount experiences of the significant losses, financial and personal, suffered during the overwhelming disruptions to basic human maneuvering....Read More

Image Credit: Blue Planet Studio / Shutterstock.com To many, it seems that it is a really bad time to even ask the question: Is now (2021) a good time to start a new business? Bad economies come and go every decade or so, but worldwide pandemics come along about once every hundred years, at least...Read More

Image Credit: 13_Phunkod / Shutterstock.com Well, here we are again. Each year regardless of the particular discipline, organization leaders reflect upon the past year’s experiences to plan and predict future endeavors. For those of us who practice the art and science of marketing, the best thing we can say about 2020 is that we made...Read More

Image Credit: GaudiLab / Shutterstock.com Women’s Entrepreneurship Day Organization (WEDO) was founded in 2013 to focus attention on the global need to inspire and empower the 4 billion women around the world. November 19th is a day when women of all ages are encouraged to become active participants in the economy; igniting women leaders, innovators,...Read More

Image Credit: stoatphoto / Shutterstock.com It’s another one of those debates that never seems to be resolved. Is marketing and advertising an investment or an expense? The accountants will tell you that it is most certainly an expense, but if spent skillfully and efficiently, it is an expense that can produce added revenue, increase market...Read More

Image Credit: Sergey Nivens / Shutterstock.com Junction Creative Solutions (Junction) is one of approximately 200 businesses selected to be a part of We Rule’s small business support list. We Rule was founded in 2015 as a support group for mostly women owned businesses and entrepreneurs seeking support and mentoring in order to establish and grow...Read More

VLS Recovery Services, a leader in Waste Management, Railcar Cleaning, and Marine Services, unveils a brand redesign to better communicate its value and impact to the companies and communities it serves. VLS, founded in 2007, started with only 3 facilities.  Today, the company operates 13 facilities across the Southeast and Southwest. Recognized for its commitment...Read More

Image Credit: Monkey Business images / Shutterstock.com Since the very first YouTube video was uploaded in 2005, the digital video medium has revolutionized communications and spawned a new frontier for marketers to make important and focused connections with consumers. Today, nearly 300 hours of video is posted on YouTube every minute. Nearly 5 billion videos...Read More