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Content Marketing Can Build a Brand’s Value
The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...
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E-Commerce Marketing Strategies for 2021
E-commerce spending by consumers has been on the increase for nearly two decades as consumers embrace the convenience, cost, and variety available from a home computer, laptop, or mobile device. In 2020, consumers spent more than $861 billion on purchases from online merchants. E-commerce now represents 21.3% of all retail sales. During a year when...
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Photo Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
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Image Credit: Rawpixel.com / Shutterstock.com Start a conversation about search engine optimization (SEO) and algorithms and most audiences will respond with blank stares that indicate complete lack of understanding or interest. Even though the subject is vitally important to anyone whose livelihood depends on the internet and making connections with customers through a website, algorithms...
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Image Credit: Smile-Sky / Shutterstock.com Nothing is forever; with time all things wear out, need repaired, modified, updated or just plain scrapped. Few of us would expect our vehicle to run day after day without needing an occasional tune-up, service, detailing or eventually replaced with a newer model. However, many small to mid-sized companies fail...
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Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
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Voice Search
Image Credit: panuwat phimpha / Shutterstock.com In 2014, Andrew Ng, Chief Scientist at Baidu, predicted that “In five years’ time at least 50 percent of all searches are going to be either through images or speech.” Like the discharge of the starter’s gun at a track and field sporting event, the futurist picked up the quote as...
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With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence.  In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. ...
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After a few short months of anticipation since its initial announcement, the live rollout of Facebook’s new Graph Search is now just on the horizon. Billed as the latest in a long line of ‘next big things’ that rarely make too big a splash, Graph Search is actually generating quite a bit of actual buzz....
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Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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