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The fog of the COVID-19 pandemic continues to clear across the landscape and many marketers are beginning to realize just how the historic event is impacting consumer behavior. Not surprising is the data that is revealing a shift in how people feel, physically and emotionally, about the home and workplace. According to a recent 2020...
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Content Marketing Can Build a Brand’s Value
The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...
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E-Commerce Marketing Strategies for 2021
E-commerce spending by consumers has been on the increase for nearly two decades as consumers embrace the convenience, cost, and variety available from a home computer, laptop, or mobile device. In 2020, consumers spent more than $861 billion on purchases from online merchants. E-commerce now represents 21.3% of all retail sales. During a year when...
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digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
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Photo Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
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Photo Credit: marekuliasz / Shutterstock.com Digital technology has drastically changed the way businesses operate today, and the impact of digital marketing is ever-increasing. As competition increases and digital channels become ever more crowded, just being on the internet with a website isn’t enough to get noticed, drive discovery, connect with loyal followers, and build a...
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Image Credit: Rawpixel.com / Shutterstock.com Start a conversation about search engine optimization (SEO) and algorithms and most audiences will respond with blank stares that indicate complete lack of understanding or interest. Even though the subject is vitally important to anyone whose livelihood depends on the internet and making connections with customers through a website, algorithms...
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Now that you have a well designed and developed website, it is time to turn it on and ready your organization for a deluge of new business. If you are like most newcomers to the digital marketplace, you’re a little uncertain as to why the billions of online consumers in the vast cyber community are...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

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Keystone Human Services
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Advent Partners