In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...Read More

The latest phenomenon to hit reality TV is, thankfully, something a bit more substantial than Jersey Shore. MTV’s Catfish follows people who have dated on the internet, but never met in real life. The term ‘catfish’ refers to one or both of the parties creating a false persona online, pretending to be someone they are...Read More