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E-Commerce Marketing Strategies for 2021
E-commerce spending by consumers has been on the increase for nearly two decades as consumers embrace the convenience, cost, and variety available from a home computer, laptop, or mobile device. In 2020, consumers spent more than $861 billion on purchases from online merchants. E-commerce now represents 21.3% of all retail sales. During a year when...
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For retailers and sellers of just about every consumer product, the Christmas selling season is a crucial time. It is estimated that between 50% and 80% of total revenues are generated in the final six to eight weeks of each year. Surveys and studies are predicting that sales this shopping season will generate between $157...
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Image Credit: TMLsPhotoG / Shutterstock.com As more businesses begin to open around the world, the focus of debate is shifting from the COVID-19 pandemic’s damaging effects on commerce to how global economies will recover from nearly universal devastation across the full industry spectrum. Experts who are experienced and accustomed to predicting economic recoveries are challenged...
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Image Credit:  Robert Knescchke / Shutterstock.com For years now we have been told that eCommerce was poised to take over brick and mortar retail. Soon the malls would begin to empty of their retailers, both small and large.  The physical facilities would be laid to waste, to be converted to affordable housing or condominium communities....
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Image Credit: Natee Meepian / Shutterstock.com With the advent of eCommerce and the online powerhouse Amazon’s explosion into online retail, the retail landscape has experienced a protracted and unprecedented period of disruption. The pace of change in the industry has resulted in many iconic, institutionalized brands going out of existence. Sears Roebuck, once thought to...
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Image Credit: Poring Studio / Shutterstock.com What follows Christmas, Thanksgiving and Easter? If we’re talking about the popularity of holidays the answer is Halloween. Surprised? For generations the last day in October has been a time when children dressed up in their favorite costumes and went door to door collecting candy. It is the most...
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Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...
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Image Credit: Stockbakery / Shutterstock.com Perhaps the most inconvenient aspect of shopping online is returning an item that failed to meet expectations. Repacking and taking the unwanted item to a shipping location is often inconvenient, time consuming and expensive. Amid all the fanfare about how online sellers are eating brick and mortar retailers for lunch,...
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Image credit: imtmphoto / Shutterstock.com. The days of long, unruly lines and 24-hour camp-outs in front of major retail locations appears to be a spectacle of the past. Shoppers tired of playing retailers’ hold-out games in order to get the best prices on holiday purchases have changed the long-standing dynamics of Black Friday shopping. Historically...
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Popular modern customs of the holiday include gift giving, seasonal music and caroling, an exchange of Christmas cards, church celebrations, a special meal, and the display of various Christmas decorations, including Christmas trees, Christmas lights, nativity scenes, garlands, wreaths, mistletoe, and holly. In addition, several closely related and often interchangeable figures, known as Santa Claus,...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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