The Thursday after Thanksgiving still produces more than 20 percent of a retailer’s annual revenue. Last year shoppers spent $196.7 million on Black Friday.Read More

Failing to plan and prepare holiday marketing campaigns in a timely manner can not only ensure costly inefficiencies but will likely give the competition a head start.Read More

The National Federation of Retailers predicts that Americans will spend $41.5 billion this year for K-12 back to school supplies, an increase of 12 percent over 2022.Read More

Fashion trends are typically cyclical, the most successful examples repeating every 20 years or every two-scores. Like blockbuster movies that often spawn an equally successful sequel, sellers of retro-fashions typically take a risk that the styles being resurrected will find favor in an era that is completely new. Most recurring fashions that find acceptance in...Read More

Image Credit: Aphasara / Shutterstock.com A consumer’s perception of a brand and its values, products, and services can have a dramatic impact on purchase behavior. Believe it or not, most of us act upon our powers of perception rather than on unbiased, objective reasoning. Given nearly identical facts about a brand’s products and services, consumers...Read More

Image Credit: TMLsPhotoG / Shutterstock.com As more businesses begin to open around the world, the focus of debate is shifting from the COVID-19 pandemic’s damaging effects on commerce to how global economies will recover from nearly universal devastation across the full industry spectrum. Experts who are experienced and accustomed to predicting economic recoveries are challenged...Read More

Image Credit:  Robert Knescchke / Shutterstock.com For years now we have been told that eCommerce was poised to take over brick and mortar retail. Soon the malls would begin to empty of their retailers, both small and large.  The physical facilities would be laid to waste, to be converted to affordable housing or condominium communities....Read More

Image Credit: Natee Meepian / Shutterstock.com With the advent of eCommerce and the online powerhouse Amazon’s explosion into online retail, the retail landscape has experienced a protracted and unprecedented period of disruption. The pace of change in the industry has resulted in many iconic, institutionalized brands going out of existence. Sears Roebuck, once thought to...Read More

Image Credit: TierneyMJ / Shutterstock.com The dust is settling from 2019’s initiation of annual holiday spending and the analysts are busy evaluating and declaring the winners and losers of this year’s big game. For those whose life’s profession is marketing, the results of post-Black Friday, Small Business Saturday and Cyber Monday consumer shopping are as...Read More

Image Credit: Poring Studio / Shutterstock.com What follows Christmas, Thanksgiving and Easter? If we’re talking about the popularity of holidays the answer is Halloween. Surprised? For generations the last day in October has been a time when children dressed up in their favorite costumes and went door to door collecting candy. It is the most...Read More