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personalized
With the ever changing field of digital technology and the ever increasingly savvy consumer, it is imperative that marketers stay focused on what techniques are working best and what strategies are showing signs of decay and obsolescence.  In a 2012 article in iMedia Connection, author Kent Lewis outlined seven strategies that were passé and obsolete. ...
We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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