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oscars
Sunday night marked the biggest night in Hollywood, as first time host Seth MacFarlane sang and danced his way through an Academy Awards show that both entertained and put the soaring achievements of the film industry in 2012 on display. In recent years, the show received criticism, experiencing a decline from its former glory and...
In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store....
Directed by Steven Spielberg and featuring a cast of acclaimed actors headlined by the venerable Daniel Day Lewis, the recently released film Lincoln was destined to be a big hit at the box office. What was less expected, however, was how resonating the film would be as a master class on leadership. Anyone familiar with...
Earlier this year, JC Penney unveiled a rebranding and a new strategy that eliminated discounts and coupons in favor of an ‘everyday’ low pricing structure along the lines of Walmart and Target. The shift didn’t necessarily come as a huge surprise, after former Michael Francis, a former Target Executive, took the reigns as president in...
Sunday’s 84th annual Academy Awards were not only a golden night for actors, directors, and producers, but also a major event for advertisers. ABC’s broadcast of Hollywood’s biggest night provided a captive audience estimated by Adweek to be made up of nearly 70% women, including a large majority between the ages of 18 and 49,...
On Sunday evening, the red carpet will be rolled out for Hollywood’s biggest and brightest stars, as it is each year at the mother of all entertainment industry events, the Academy Awards. Following the ad world’s largest spectacle, the Super Bowl, the awards show is a prime opportunity for advertisers to carry over momentum with...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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