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Marketing Strategies to Increase Customer Retention
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...
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The Streaming Services Boom (1)
At the outset of the 2020 pandemic, a popular mantra was that “we are all in this together” and no single community would escape the negative and destructive economic effects that a shuttered populous would have on the whole of the marketplace. Initially, the effects of shuttered businesses and the closing of schools, workplaces, and...
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The dream of business ownership captures the imagination of aspiring entrepreneurs of every generation, who envision a journey of self-reliance, independence, personal fulfillment and a future limited only by ones will and effort. While most embark on the mission with great anticipation of success, most also underestimate the required measure of challenge, finance and individual...
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How is it that the vast majority advances in technology, cutting edge products and innovative concepts and designs are born, not from the giants or current industry leaders, but rather from outsiders, the bystanders of the great industries, who have neither the resources nor the obvious capability to make great advancements in technology, product develop...
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The role of medical practitioner is evolving from clinician/academician to business owner/entrepreneur.  Doctors are known for rapid decision making, analytical skills, and independent thinking, all important characteristics of an entrepreneur. However, the transition does require a significant shift in the mindset.  Some universities now even offer joint M.D./M.B.A. programs. For doctors already in practice, seeking...
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Publishers, once the go-to source for news, information, and editorials, have been forced to reinvent the space due to total digital domination.  The decreased demand for print copy has posed a challenge to publishers.  In February 2009, PEW Research Center Publications reported that the print losses were considerable and the digital era was making a...
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Suzhou, the second city on our tour, is considered one of the best tourist cities in China.  Aside from cultural and historical relevance, Suzhou’s economic development recorded the highest rate of growth since 2003.  We visited the Suzhou Industrial Park which is an important cooperative between the Chinese and Singaporean governments which is responsible for...
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Shanghai: A city with 23 million people, overbuilt but still building. A city where minimum wage for a factory worker is $1.15/hour (approximately), not even enough to live off of.  A city where energy conservation is a priority as a think layer of smog drapes over the city like a blanket.  A city much akin...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
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Advent Partners