Metadata assigned to content allows users to discover exactly what they seek, including more accurate representations of a diverse society.Read More

The National Federation of Retailers predicts that Americans will spend $41.5 billion this year for K-12 back to school supplies, an increase of 12 percent over 2022.Read More

Social commerce permits users to shortcut the purchase process by initiating a sale directly from the social channel without exiting the platform.Read More

Image Credit: ilona.shorokhova / Shutterstock.com For nearly a half-century, Black Friday has been recognized as the kick-off of the Holiday shopping season. It is thought that the day after Thanksgiving became known as Black Friday in the early 1960s when Philadelphia police officers used the term to describe the massive traffic jams generated by the...Read More

For retailers and sellers of just about every consumer product, the Christmas selling season is a crucial time. It is estimated that between 50% and 80% of total revenues are generated in the final six to eight weeks of each year. Surveys and studies are predicting that sales this shopping season will generate between $157...Read More

Image Credit: tomertu / Shutterstock.com Certain elements in the life of marketers are as consistent and dependable as the dawn that rises in the east each day and Christmas shopping seasons that begin in earnest the day after thanksgiving. True, some deviation from one specific day to another does exist depending on the geography and...Read More

Image Credit: Natee Meepian / Shutterstock.com With the advent of eCommerce and the online powerhouse Amazon’s explosion into online retail, the retail landscape has experienced a protracted and unprecedented period of disruption. The pace of change in the industry has resulted in many iconic, institutionalized brands going out of existence. Sears Roebuck, once thought to...Read More

There is a digital time-bomb set to explode on 90 percent of retail eCommerce websites in June 2020. While the clock is methodically ticking away the minutes and seconds, the majority of business owners using Magento 1.x haven’t even begun to defuse what could become a real web calamity. The creators of Magento, the most...Read More

Image Credit: Smile-Sky / Shutterstock.com Nothing is forever; with time all things wear out, need repaired, modified, updated or just plain scrapped. Few of us would expect our vehicle to run day after day without needing an occasional tune-up, service, detailing or eventually replaced with a newer model. However, many small to mid-sized companies fail...Read More

Image Credit: Aysezgicmeli / Shutterstock.com Circumventing the traditional manufacturer to wholesaler; wholesaler to retailer; retailer to consumer distribution model and going directly to the consumer isn’t new for many brands, particularly for those for which telling the brand story and customer service are key factors in making the sale and building customer retention and loyalty. ...Read More