The Thursday after Thanksgiving still produces more than 20 percent of a retailer’s annual revenue. Last year shoppers spent $196.7 million on Black Friday.Read More

Failing to plan and prepare holiday marketing campaigns in a timely manner can not only ensure costly inefficiencies but will likely give the competition a head start.Read More

The steady increase in vaccination rates is leading many revelers to release pent-up demand to party. It’s time to let your goblins loose!Read More

Image Credit: tomertu / Shutterstock.com Certain elements in the life of marketers are as consistent and dependable as the dawn that rises in the east each day and Christmas shopping seasons that begin in earnest the day after thanksgiving. True, some deviation from one specific day to another does exist depending on the geography and...Read More

The season for gift giving is fast approaching, and retailers from hometown America to online retailers way out in cyber space are looking for the gift of increased sales and black ink bottom lines. The 2017 holiday selling season was the biggest and best since 2011. Sales in the U.S. grew 5.5% in brick and...Read More

Unlike the biggest shopping season of the year, the second busiest doesn’t enjoy the same prominence or experience the same anticipation from consumers, unless of course you are a summertime-weary parent. Back to school shopping is the second largest selling opportunity for retailers and it is expected to generate more than $82.8 billion is sales...Read More

What does something homemade, dinner, and a greeting card have in common? They’re the top three things Moms want for Mother’s Day. For those who agonize every spring over selecting the perfect gift for their perfect mom, the solution seems rather simple. All we have to do is cook mom her favorite meal and hand-make...Read More