Image Credit: Natee Meepian / Shutterstock.com With the advent of eCommerce and the online powerhouse Amazon’s explosion into online retail, the retail landscape has experienced a protracted and unprecedented period of disruption. The pace of change in the industry has resulted in many iconic, institutionalized brands going out of existence. Sears Roebuck, once thought to...Read More

Image Credit: Dragon Images / Shutterstock.com A company tagline is a short phrase that sums up in a few, concise words a brand’s identity and overall value to its customers. It is difficult to imagine a significant brand not having a memorable and relevant tagline that verbally projects the company’s mission, purpose and culture. Some...Read More

The marketers who are old enough to remember the time when one nearly universal marketing taboo was to mix politics or religion with business for fear of insulting some portion of a customer population may be struggling to understand the strategic objectives of some major brands who are flaunting the once well-established and practiced edict....Read More

After a very significant, extended period of economic challenge many companies are finding themselves in a rebuilding phase, beginning to re-assemble their marketing teams and forming a new comprehensive marketing strategy for the future, deciding whether they want to be a storyteller or storydoer company.   Ty Montague, CEO and co-founder of co: and author of...Read More

Few of us look favorably on having the dubious honor of having our errors called out and scrutinized for the whole of the world to see and debate.  It is not hard to imagine that those who are charged with insuring quality control at Nike wish that they could find a nice, quiet, out- of-...Read More

One of the most widely viewed portions of the Olympics isn’t any of the competitive events or ceremonies. Over television and digital platforms, millions of eyes are on the bevy of advertisements decorating the Games. Each Olympic year, the International Olympic Committee and the host city of the Olympiad come together to protect the prestigious brand...Read More

In the digital age, where competition for consumer’s attention is high, reinforcing existing brand value and establishing loyalties is vital to the success of any brand. The creation and distribution of highly customized content, such as blogs, videos, and advertisements, serve as a blend of journalism and marketing designed to engage consumers at every brand...Read More

Nike is certainly making waves with a bold, new commercial where Tiger Woods stares blankly into the camera as the voice of late Earl Woods questions the golfer.  Whether you think this ad is genius or just plain odd, the impact of this commercial is certainly producing results.  Kudos Nike! http://www.nytimes.com/2010/04/08/sports/golf/08tv.html?ref=businessRead More