Tag

niche market
Image credit: Lightspring/Shutterstock.com Niche markets are quickly becoming popular opportunities for small to mid-sized companies looking to survive among large businesses. Specialized markets are not new. They have always had a place in the larger and broad-based markets that volume business models have historically been willing to overlook. Often considered too small to generate the...
Advertising Image
Once it was enough just to be careful where you placed the company logo or how you stated an advertising message. It was fairly simple. Prudence dictated that the company’s persona should not appear in a publication or in a position where accompanying content would cast a negative light on the brand. Certain publications were...
October is National Breast Cancer Awareness Month. Although the campaign to raise awareness for the disease, which constitutes nearly a quarter of all cancers affecting women, is decades old, it’s message has never been clearer, and support for the effort has never been stronger. Advocacy for coping with and ultimately defeating breast cancer has grown...
As summer brings sweltering  heat coast to coast, Americans are beginning to abandon traditional relief from sweet treats in ice cream parlors and popsicle stands in favor of an explosive new trend; frozen yogurt shops. These dairy-slinging stores are in the business of selling happiness, and feature diverse flavors and toppings for consumers to customize...
American food culture has undergone a very positive transformation even against the increased cost of eating well. Following the 1980s and 90s, a time during which a shift was made towards processed foods that were cheaper, faster, and more abundant, an increased percentage of American society is more focused on sustainability, locavorism, and organic eating...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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