Each September the sport of football appears as certain as the sun rises each day from the East. From the smallest members of Midget Football League, to Friday nights under the lights at the local high school to college campuses all across America, the sport and business of American football pulls in millions of spectators...Read More

We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...Read More

The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...Read More

Image Credit: Master1305 / Shutterstock.com The Big Game, as it is often referred to by fans, is over and the victors are finally getting their big parade through the streets of Kansas City. Sports analysts are practicing their craft, picking apart every play and offering up expert, play by play evaluations as to why and...Read More

This year’s mega game was the least watched Super Bowl matchup in 11 years and is ranked as the lowest rated in 16 years. CBS says the broadcast averaged 98.2 million viewers and a 41.1 household rating, almost as exciting as the activity playing out on the field. Even the halftime entertainment failed to excite the dulling malaise...Read More

At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...Read More

With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious...Read More

Any fan of high school, college or professional football is well-aware of the concern many players, coaches and owners have about the rate of head and brain injuries suffered by players across all levels of the sport. Head injuries and concussions caused by contact sports are a growing epidemic, particularly among young athletes. If left...Read More

  With the National Football League’s (NFL) current troubles with misbehaving players, the importance of protecting the brand is getting a lot of attention once again. The NFL, known for being on the cutting edge of everything to do with marketing, finds itself in an unenviable position when it comes to player conduct. The league...Read More

Training camps for the National Football League’s 32 teams are abuzz with the preseason grunt and grind in the weeks leading up to kick off of the league’s 95th season, which opens in early September. While at its core, professional football may still be a game, often played with childlike fervor and enjoyed by fans...Read More