As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy.   What does “comprehensive” mean? It’s more than just one solution, one tactic, and one person’s idea.  It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate...Read More

Twitter, despite it’s popularity, can be overwhelming to small business owners unfamiliar with the benefits of social media. Small businesses by nature focus on word-of-mouth marketing to attract new clients as 50% of new customers for small business come through referrals.  The breadth of the network is usually based on geographic location.  No matter how...Read More