At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...Read More

Sunday night’s Super Bowl XLVI matchup between the New York Giants and New England Patriots broke the record for the largest television audience for the third consecutive year. With an average of 111.3 million viewers, it edged out last year’s broadcast and became just the fourth such program to break the 100 million mark. For...Read More