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Super Bowl LV viewership drops to lowest levels since 2007
We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...
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Super Bowl LV 2021 Advertising Changes
The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...
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Image Credit: Master1305 / Shutterstock.com The Big Game, as it is often referred to by fans, is over and the victors are finally getting their big parade through the streets of Kansas City. Sports analysts are practicing their craft, picking apart every play and offering up expert, play by play evaluations as to why and...
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SuperBowl VIII
Image credit: Syda Productions / Shutterstock.com It may not be as bad as finding an empty vault in Al Capone’s basement but the LIII Super Bowl Game certainly failed to deliver on the anticipated excitement, either for the fans watching the game or the advertisers who spent a large share of their annual marketing budget to...
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With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious...
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Training camps for the National Football League’s 32 teams are abuzz with the preseason grunt and grind in the weeks leading up to kick off of the league’s 95th season, which opens in early September. While at its core, professional football may still be a game, often played with childlike fervor and enjoyed by fans...
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The National Football League, known for being on the cutting edge of everything to do with marketing, has found itself in an unenviable position when it comes to player conduct.  Since the February 2013 Super Bowl Game, 31 NFL players have been arrested for their illegal, personal conduct off the field of play, an arrest...
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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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