Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...Read More

John Mackey, as co-CEO of Whole Foods, once said of entrepreneurs, “Though they want to make money — start businesses out of passion.” He went on to say: “Physicians make money, but their mission is to heal; teachers make money, but their desire is to educate; and architects make money, but they yearn to build.”...Read More

As executive leadership and senior team members put together new strategies as it relates to operations, sales, or strategy, creating buy-in with your employees is critical.  Often times, leadership rolls-out a new strategy without involving the employees that will be executed it. A few ways to engage team members: Create an internal committee including representatives from...Read More