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modern marketing
The Best Marketing Strategy Looks to the Future, Not the Past
There is a lot of hype finding its way into print about just how the post-pandemic economy of 2020 will mirror that of the previous devastating pandemic of 1918. The span of more than one hundred years apart hasn’t dampened the bevy of prognosticators’ enthusiasm for predicting a post-COVID-19 recovery that will be similar to...
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Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what...
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Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013...
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Over the course of the past decade, the retail industry has arguably undergone more change than it had in the previous century. Entrepreneurs like Rowland Macy and Richard Sears probably never could have envisioned their modest businesses blossoming into a more than $4 trillion industry in the US in less than 100 years. The rise...
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Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate. Junction has established itself as leader in...
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The role of chief marketing officers (CMOs) is changing almost as quickly as the advancements in technology. The CEO of Junction Creative Solutions (Junction), an Atlanta-based strategic agency, releases Marketing Futurists: Better, Faster, Constant. The perspective applies and adapts the economic principle of better, faster, cheaper to a new marketing model that has transformed the...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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