Inclusion is something that has been at the forefront of business and social conversations for years. Businesses have become accustomed to rules that have been initiated to establish an order of fairness; a common set of regulations to ensure equal participation in the physical and virtual commercial environments. The Americans with Disabilities Act (ADA) was...Read More

In 2013 mobility, big data and the cloud environment emerged as three of the top technology trends, disrupting many well-established norms long observed by technology businesses, marketers and IT professionals.  Consumers who were once tied to a stationary world of computing and collectively leashed by techies, marketers and system applications began to find the established...Read More

In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...Read More