Image credit: Al Sermeno Photography/Shutterstock.com Unlike 2018, the big NCAA 2019 basketball tournament event is not burdened with the pressure of battling clean-up. March Madness 2019 is predicted to set a new record of $1.36 billion in advertising spend, continuing an upward tradition since 2013. The NCAA Men’s Division I Final Four will be hosted by the city […]Read More

Solavei™, the first social commerce network for mobile services distribution, is grabbing headlines in anticipation of its September 21st launch. Solavei™ is a new social commerce company offering an affordable, contract-free mobile service that actually pays back consumers for adding new members. The Solavei Mobile Service is a comprehensive mobile virtual network operator (MVNO) utilizing...Read More

Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time...Read More

Super Bowl ads have long since been an attraction for viewers.  Honda decided to share one of its major advertisements to the public early, much to the delight of many fans of a certain 1986 film. The ad, for the automaker’s small SUV, the CR-V, features actor Matthew Broderick as himself, recreating the infamous actions...Read More

Business communication is the latest segment to experience a paradigm shift. Companies are mobilizing clients and colleagues to participate in a conversation via social networking to gather insights, collaborate, solve problems, and make better decisions. The corporate world may view the idea as incredulous, but for companies like IBM, it’s a reality. McKinsey & Company...Read More

Hot on the heels of the news that Google’s Chrome had surpassed Mozilla’s Firefox for the number 2 spot on the list of the most used web browsers, speculation has begun to emerge that it may be a matter of time before Google+, the tech giant’s social media foray begins to seriously challenge Facebook for...Read More

Looming at the end of each holiday season is a reminder that the New Year is approaching and with it, many feel compelled to declare New Year’s resolutions. For many, it is a tradition with a love-hate relationship. Though resolutions are made with the best of intentions each year, come February, the persistence and determination...Read More

Junction Creative Solutions (Junction), an Atlanta-based hybrid strategic firm founded in 2008, marks the end of 2011 by posting 300% growth, its second triple-digit-growth year in a row. This substantial increase is complemented by a host of new clients as well as an expansion of Junction’s services into several new verticals. New clients include AcuteCare...Read More

November touts “Best Places to Work” issues across many major media outlets. Most prominently, Fortune releases its list of 100 Best Companies to Work For, but numerous other outlets partake in the ritual of recognizing how essential happy employees can be to a company’s overall success.  Websites like Glassdoor.com, which presents a list generated by...Read More

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising &...Read More