McDonald’s introduced a special menu item to celebrate Grimace's 52nd birthday. The Grimace Shake was the top trend on Twitter for eight days and top three hashtags on TikTok.Read More

McDonald’s brought back its iconic McRib Sandwich earlier this month. Seasonal marketing offerings are a good way to appeal to new and loyal customers.Read More

Image Credit: diy13 / Shutterstock.com In a world where radical terrorists threaten life and individual liberties daily, rogue states launch destructive attacks against another country’s oil production capabilities, and political parties wage one character assassination after another, a new battle emerges and rages across the fast food landscape in America. Just as we were remembering...Read More

Image Credit: Dusit / Shutterstock.com One long established philosophy in business has been, “You can almost never save your way to profitability.” For decades, the edict assured that marketing and advertising efforts were the last disciplines to receive the axe when the time came to make the inevitable cuts to expenses in order to maximize...Read More

Image credit: Featureflash Photo Agency / Shutterstock.com The Academy Awards have been an entertaining promotion of the movie industry for decades. At its peak, the 3-hour distribution of the golden Oscar to the industry’s best performances captured millions of viewers and generated unprecedented hype for cinema performers, directors and technicians. The once high viewer ratings […]Read More

Social Media is offering unprecedented opportunities for users, companies, individuals, pun dents and proponents of all causes deemed appropriate of championing to creatively voice their message.  Social media marketing is leading connections with friends, family, customers and comrades all over the world, at a pace showing little indication of slowing down. With the benefits and...Read More

With the London Olympic Games in full swing, the attention of media audiences in the United States is intently focused on watching the athletes representing our nation compete at the pinnacle of their respective sports. The US has historically been extremely successful at both the Summer and Winter Games, winning more than twice as many...Read More

Two months after Facebook announced the acquisition of the mobile photo editing and sharing app Instagram for $1B in cash, the social media giant has become the favorite subject of scrutiny in the financial media. The 10-figure purchase was made in anticipation of an IPO on the NASDAQ; part of a feverish run up to...Read More