Sep

Happy Birthday Grimace! McDonald’s Throws a Q2 Party

September 7, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

McDonald’s introduced a special menu item to celebrate Grimace's 52nd birthday. The Grimace Shake was the top trend on Twitter for eight days and top three hashtags on TikTok.

Sep

A Google Business Profile Can Put Your Business on the Map

September 1, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Technology

An optimized Google Business Profile (GBP) is becoming a great way for small community-based businesses to connect with new and loyal consumers.

Aug

Brands Escaping Tradition with Surrealist Marketing

August 31, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

The ability to measure and evaluate the surrealistic marketing approach may be difficult to justify for many marketing organizations.

website UX and design concept shown on mobile

Aug

Best Practices in UX Web Design

August 24, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Getting user experience right is a combination of technical and creative skill sets that, when implemented correctly, can convert prospective customers to paying customers.

image of horse pawn on Monopoly board, gaming concept

Aug

Expansion of Gamification in Marketing

August 17, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Those who include gamification in marketing campaigns say they realize a seven times greater conversion rate over non-gaming efforts.

Aug

Podcasting Can Tell Your Brand’s Story

August 10, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Podcasting is a highly effective method for brands to use the art of storytelling to reach consumers with a message and convert listeners into customers.

Social Media Impact On Inbound Marketing

Aug

Social Media’s Impact on Inbound Marketing

August 8, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Inbound marketing using social media has become a very important element in a brand’s overall marketing strategy.

Aug

Back to School Shopping with Gen Z Students

August 3, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

The National Federation of Retailers predicts that Americans will spend $41.5 billion this year for K-12 back to school supplies, an increase of 12 percent over 2022.

Jul

Why Social Media Stories Have Risen in Popularity

July 27, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

A well-written short story can elevate a brand to an informed, capable, and even expert status among a targeted audience.

artificial intelligence concept, data, 0s and 1s on blue background

Jul

AI’s Impact on Organic Search and Content Creation

July 25, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Artificial Intelligence refers to a computer science that uses computers and smart machines to perform intellectual tasks without the intervention of humans.

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