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marketing strategy
woman in facemask flips sign to open to signify opening of business
Business ownership is a journey of significant financial risk, seemingly endless personal commitment and, always, very hard work.
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As the pandemic continues, marketers are revisiting the experiences of the past months and applying the lessons learned to planning the future.
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Once thought to extinct, QR Codes are making the way back as an easy, affordable and dynamic tool to add value to any marketing strategy.
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Content Marketing Can Build a Brand’s Value
The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...
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Marketing Strategies to Increase Customer Retention
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...
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The Best Marketing Strategy Looks to the Future, Not the Past
There is a lot of hype finding its way into print about just how the post-pandemic economy of 2020 will mirror that of the previous devastating pandemic of 1918. The span of more than one hundred years apart hasn’t dampened the bevy of prognosticators’ enthusiasm for predicting a post-COVID-19 recovery that will be similar to...
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Social Media Algorithms How to Be Seen
The practice of collecting and selling consumer data that tracks buying behaviors and monitors physical movements of every internet user is causing serious concern and consternation among the virtually connected. Effective digital marketing techniques depend greatly on understanding and utilizing the vast amount of data generated by social media users and the platforms that collect,...
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Marketing Post-Pandemic
Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...
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Essential Marketing Strategy for Non-Profits
It is hard to believe that anyone on the face of the earth would fail to recognize at least one of them. They come in the form of service clubs, societies, funds, religions, foundations, and associations, to name just a few. Unlike “for-profit” businesses, the organization’s goal is not to make money from selling a...
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Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

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Keystone Human Services
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Advent Partners