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Sustainability Is No Longer Just a Niche Market
Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...
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digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
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Junction_Blog_Facebook_Ads_Best_Practices
Image Credit: PixieMe / Shutterstock.com With all the advances in digital media channels, advertisers can connect with potential customers by any demographic imaginable. Despite all the progress in objectively measuring the success of an advertising campaign, a couple of age-old questions remain. How much advertising is sufficient to gain a reasonable return on ad investment?...
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Junction Blog Imagesa (21)
Image Credit: Alexander Supertramp / Shutterstock.com The most successful, disruptive marketers are finding that the best route to achieving sustainable growth and brand value are those that focus efforts on the customer. Customer centricity has become more than a “buzz word” for successful entrepreneurs, it is a focused mission. Regardless of the product or service,...
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For more than a half a century marketers of everything from toiletries to trash cans have used sexy messages to sell their wares and brands to an often, ad over-exposed consumer.  Through the century advertising vehicles of choice have included every conceivable media and arena such as; billboards, television, radio, newsprint, magazines, direct mail, coupon...
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Atlanta-based strategy firm Junction Creative Solutions (Junction) is proud to announce its inclusion by New York-based The Gramercy Institute in The Journal of Financial Advertising and Marketing (JFAM)’s Live! Conferences. The next edition of the semi-annual series will be held Friday, March 9th, 2012 in New York City addressing the Future of Financial Media: Owned, Earned,...
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The role of chief marketing officers (CMOs) is changing almost as quickly as the advancements in technology. The CEO of Junction Creative Solutions (Junction), an Atlanta-based strategic agency, releases Marketing Futurists: Better, Faster, Constant. The perspective applies and adapts the economic principle of better, faster, cheaper to a new marketing model that has transformed the...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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