Real time marketing is the process of monitoring consumer responses to marketing messaging and then adapting campaign content and tactics in real time.Read More
“Place branding” strives to create favor around specific locations or ideas that can be driven by social, environmental, or economic missions.Read More
Social media use isn’t just growing - it’s exploding. Statista reports that Facebook has 2.9 billion monthly active users and is just one of many popular platforms that customers regularly consume.Read More
Metrics can indicate the most effective direction campaigns should proceed in, saving valuable marketing spend and optimizing marketing strategies' overall efforts.Read More
A comprehensive attribution model can track a consumer’s entire journey from initial contact to the purchase decision, permitting marketers to see where the conversion was made.Read More
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...Read More
Nearing the end of 2011, QR Codes (short for Quick Response Codes) were the red-hot new word in the marketer’s vocabulary. The 2D matrix-type barcodes were beginning to appear everywhere, from traditional places for print marketing such as corkboards and city busses, to newer locations like storefront windows television screens. Armed with smartphones that have...Read More
Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time...Read More
About Junction
Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.
